![]() ![]() We’re focused on looking after talent and clients’ careers, and that’s the road map that we have.” (Treciokas’ departure in 2008 from Kelly Bush’s brand-minded ID was motivated similarly.)įollowing a somewhat different logic, two other PMK veterans, Melissa Kates and Jennifer Allen, have set up a company called Viewpoint, whose roster include Christian Bale, Pierce Brosnan and Matt Damon. He describes Slate’s rationale thusly: “We’ve got no interest in corporate brand clients and product placement or any of the marketing stuff that BNC is good at. “We are now virtually what we were as Huvane Baum Halls before we merged with PMK,” Halls says. Huvane, Baum and Halls joined former ID executive vp Ina Treciokas to hang out a new shingle, Slate, whose clients include Jennifer Aniston, Daniel Craig and Benicio Del Toro. Five talent publicists exited the fold, taking with them dozens of name clients. Celebrity- and entertainment-based media continues to be a popular media segment, and the talent need the resources around them to not only help them navigate traditional media but a strategy to manage the 24/7 of new-media coverage.”īeing part of a bigger agency where branding is the buzz word doesn’t sit well with everyone, however. “Technological changes have changed the way consumers receive content and consume it,” he says. Nyman stresses the “massive” value in integrating BNC’s specialized departments with the talent reps at PMK. The only thing that’s changed is the name of the companies doing the business.” However, he adds: “The same people who were representing the same talent three months ago are still repping the same people. “But companies like BNC have a huge corporate position, and corporate people are attracted by the loss leaders of big-name talent.” “I don’t know if that happened as publicists are not in place to make business deals for their clients - their talent agents are,” he says. Stan Rosenfield, whose firm represents George Clooney, Robert De Niro and Helen Mirren, speculates that Interpublic’s purchases of PR firms PMK, HBH, BNC and Rogers & Cowan 10-odd years ago were designed to give its ad agencies better access to talent. Others say the consolidation was simple business logic, given the global financial downturn and Interpublic’s challenged 2009 balance sheet. Nyman asserts his “aggressive” evolution of BNC’s model to position it “on the attack” prompted Interpublic to reward the entity, and the parent acknowledged BNC’s toppers in the merger: Nyman became a chairman-CEO and Robichaud a CEO. ![]() The rationale for combining the firms? Given this is the PR world, that depends on whom you ask. Also upped in the combo was Cindi Berger, who ascended to chairman and CEO, completing a double-decade rise from her original role as a PMK receptionist. The latest amalgam is the melding of two of New York-basedInterpublic Group of Companies Inc’s stand-alone public-relations powerhouses, PMK and BNC, whose clients include Jessica Alba, Mariah Carey, Miley Cyrus, Kim Kardashian and Jimmy Kimmel.Īs a result of the pact two months ago, PR poobahs Michael Nyman and Chris Robichaud got bigger roles and several other high-profile players - including the HBH troika of Stephen Huvane, Robin Baum and Simon Halls - left. The spin-meisters themselves, whose billings are under pressure and whose star clients’ lives are under ever-increasing scrutiny, are undergoing their own shake-out.Īs a result, two decidedly different strategies are emerging. LOS ANGELES (Hollywood Reporter) - It’s not just Hollywood studios and talent agencies that get roiled and restructured by mergers. ![]()
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